Craigberoch was initially conceived in the mind of Gib Bulloch during the process of promoting his seminal book called The Intrapreneur : Confessions of a Corporate Insurgent
“The Intrapreneur is an honest and insightful critique of the “craziness” of today’s business environment – and a call to action for a new breed of social activist working within, about to join or completely disillusioned by today’s business world. Finding your purpose… can feel like losing your mind”The book’s core message is about the power of business to change the world Bulloch’s belief in the power of the individual to change the business world. In the three years spent writing the book, Bulloch experienced a remarkable realisation of his own. Changing the business world requited change in something far more fundamental – himself.